WHAT’S UP WEDNESDAY: 04/07/21



Wednesday, April 07, 2021

The safety of our commuters has always been and will always be our number one priority. Strong enforcement is the cornerstone for safe driving. We would like to improve drivers’ awareness. “Click it or ticket” and similar messaging on DMS systems is most common. Iowa DOTD has developed messaging that is edgy but proving very effective. It is a safety message with a humorous twist. The messages are displayed one day each week (for 24 hours). We received permission from IOWA DOTD to use/mimic their safety messaging program.

We implemented the first safety message on Wednesday, March 28, 2018. This and all future messages will be posted every Wednesday on the DMS at the Toll Plaza and VOA for 24 hours (midnight to midnight). We’d like your help for future safety messages – especially something with a Causeway/local twist.

Want to submit a message, but not sure how? Go here and fill out our online form.

  • Message Criteria: Your message must be safety-related. Please be creative. No defamatory, infringing, obscene, indecent, harassing or bullying messages will be considered.
  • Message Specifics: Due to the size of the sign, the message can only be three lines with a maximum of 20 characters, with spaces, per line (maximum of 60 characters for the total message).